Brand Collaborations & Partnerships

Hi, I’m Irene Cruz: Director of Photography, photographer and visual storyteller based in Berlin, working mostly across Germany, Spain and internationally.

Alongside my work in film and advertising, I collaborate with selected brands creating high-end visual content for the photography and filmmaking industry, combining cinematic aesthetics with strong audience engagement.

Since 2021, I’ve worked on campaigns and collaborations with brands such as Sony, MPB, Peli Cases, Zeiss, Canon, Leitz, Thypoch, Nanlite, Lomography, Teltec, Avisual, Robisa, SUMOLIGHT, as well as creating branded content for companies like DIOR, Levi’s, N26, Back Market, Dentolo, Moroccanoil and DIM among others.

I also collaborate regularly with specialized platforms like Camera & Light Mag, attend international film festivals, and work as a still photographer for selected productions and events.

I take on a limited number of collaborations, focusing only on projects that are aligned with my visual language and values. My audience is highly curated and engaged, with a strong presence of young creatives, filmmakers and photography professionals — partly shaped by my work as a teacher in film and photography schools.

Learn more

How we can work together

As a niche creator and filmmaker, I collaborate with brands in the cinematography and photography industry by creating cinematic content that can include my image, voice and personal experience, connecting professional gear with a highly engaged creative community

Social Media Strategy & Brand Account Audit

I help brands define social media content ideas, visual direction and campaign concepts tailored to their audience, platform and goals. I also conduct brand account audits to help them reach a wider audience, increase organic reach, improve engagement and learn how to create attractive, relevant content with viral potential.

  • Branded content creation (Reels, campaigns, visual storytelling)

  • Content published on my social channels

  • Creative content strategy & concept development

  • Cinematic video production & photography

  • Speaker & Guest Lecturer

  • Still photography (film, events, branded projects)

  • Event coverage & presence

  • Editorial collaborations (magazines & industry platforms)

  • Cross-platform campaigns (Multi-format)

I offer different ways to collaborate depending on the scope, platform, usage rights and level of integration required. Each project is tailored to ensure high visual quality, strong brand alignment and meaningful connection with my community.

Rates & Collaborations

  • Creation of branded content published organically on my social media channels.

    Includes:

    • 1 Reel or Carousel

    • 1–2 Stories when relevant

    • Organic mention of the brand

    • Performance report after publication

    Main account @irenecruzfoto
    From €950 + VAT

    Secondary account @irenecross
    From €790 + VAT

    Both accounts
    From €1,400 + VAT


    This option does     not authorize the brand to claim ownership of the content, appear as a collaborator on the post, or publish the content on its own channels.

    The brand may only reshare the post through reposts or Stories if desired.

    The brand will be mentioned in the caption and/or video, the products will naturally be shown within the content, and the post will remain published on my feed.

  • Creation of branded content published on my social media channels, with the possibility for the brand to promote the content through my account.

    Includes:

    • 1 Reel or Carousel

    • 1–2 Stories when relevant

    • Organic publication

    • Paid promotion / whitelisting through my account

    • Performance report after publication

    Main account @irenecruzfoto
    €1,100–€1,300 + VAT

    Secondary account @irenecross
    €850–€950 + VAT

    Both accounts
    €1,500–€1,700 + VAT

    In this case, I provide the brand with the     ad code, so they can promote the post through my social media account.

    The brand can also naturally repost the content and share it on Stories.

    When publishing across both accounts, two separate ad codes will be provided.

    Please note that the post will not be set up as a collaborative post, as Meta currently does not allow promotion in the same way under that format.

    This may change depending on future Meta platform policies and advertising guidelines.

  • Creation of content for the brand to publish and promote on its own channels, without organic publication on my social media.

    Includes:

    * Content creation for brand use

    * Delivery of final assets

    * Usage on the brand’s own channels

    * Paid promotion by the brand

    From €2,000 per asset + VAT

    Usage period: usually up to 6 months.

    Additional usage, paid media, territories, platforms or extended licensing can be discussed separately.

    In this case, the final fee will depend on the production needs, including whether external crew or equipment is required, as well as the duration and complexity of the content, the level of creative freedom, and whether my image, voice or personal presence is included.

  • If the brand wants to use my content beyond Instagram, this must be agreed in advance and quoted separately.

    This may include usage on:

    • TikTok

    • X

    • YouTube

    • newsletters

    • websites

    • paid ads

    • other digital channels

    Extended usage usually increases the fee and is quoted individually depending on:

    • Number of platforms

    • Duration of usage

    • Paid media investment

    • Territory

    • Deliverables

  • I am available as a speaker, guest lecturer or industry guest for events related to filmmaking, cinematography, photography, art, visual culture and creative careers.

    Rates depend on:

    • Type of event

    • Duration

    • Travel

    • Preparation required

    • Usage of recorded talks or event content

    • Usage of recorded talks or event content, including if it is filmed and later distributed

    Quoted individually upon request.

  • I also work on larger branded content productions, fashion films, campaign films and multi-format visual pieces.

    For bigger campaigns, I usually work through my agent Play Your Brand.

    For smaller or more tailored projects, I can also work directly as Director of Photography / Director, especially for fashion films, cinematic brand pieces or visual storytelling projects.

    When needed, I can also help put together a trusted creative and technical team.

    Quoted individually depending on:

    • Creative scope

    • Shooting days

    • Crew

    • Equipment

    • Deliverables

    • Usage rights

    • Post-production needs

      This is not work I approach as an influencer, but rather as part of my broader work as a content creator and filmmaker.

      That said, I usually share the projects I work on organically across my social media channels, which can naturally add extra visibility and value.

  • I also offer personalized audits for brand accounts, especially within the photography, filmmaking and creative industries.

    This service helps brands:

    • Improve engagement

    • Increase organic reach

    • Better understand their audience

    • Create more attractive and relevant content

    • Tips and tricks / trends

    • Develop posts and campaigns with stronger viral potential

    • Align their visual identity with platform strategy

    Because this work is highly personalized, each proposal is quoted individually.

    Please email me with your brand, goals and current challenges, and I’ll assess whether I can help.

    In many cases, I recommend a monthly follow-up to track progress and refine the strategy.

    Please note that I do not work as a community manager, nor do I publish content on behalf of the brand. My role is to meet with the marketing team, provide guidance, review the content direction, and offer strategic advice.

  • Long-term collaborations, ambassador programs, product partnerships, multi-post campaigns and tailored packages can be discussed individually.

    Rates may vary depending on:

    • Scope

    • Deliverables

    • Product value

    • Exclusivity

    • Usage rights

    • Production needs

    • Long-term commitment

  • I also collaborate with selected media outlets and industry platforms as an editorial contributor, writer and interviewer.

    Since 2023, I have been a regular contributor to Camera & Light, where I write about filmmaking, cinematography and professional gear, including product-focused articles and hands-on product tests.

    This work may include:

    • Editorial articles

    • Product reviews and gear tests

    • Interviews with filmmakers, cinematographers and industry professionals

    • Festival coverage

    • Written content for magazines, blogs or brand platforms

    • Editorial collaborations linked to product launches or industry events

    In some cases, I also take the role of interviewer, helping shape the conversation from both a technical and creative perspective.

    Rates for editorial collaborations, interviews, product testing and festival coverage are quoted individually depending on the scope, travel, usage and publication needs.

  • I am open to participating in podcasts, masterclasses and educational or industry-related talks.

    Podcast appearances are usually considered on a case-by-case basis and are often done on a collaborative basis when the project aligns with my work, values and interests. Any production or travel expenses can be covered if applicable.

    For masterclasses, educational sessions, brand presentations or product launches (both in-person and online), a fee applies depending on the scope, preparation and format of the session.

    Please get in touch to discuss details and availability.

For clarity, all rates listed above are indicative starting points. Final pricing may vary depending on the scope of the project, level of production, required resources, creative complexity and overall deliverables.

For this reason, I highly recommend requesting a custom quote, as each project is approached individually to ensure the best possible result.

I create content in both English and Spanish, and I am fully comfortable working, presenting and participating in events in both languages.

Adaptations such as AI-based translations, voice modifications or dubbing (including changes of language or voice) can be considered upon request. These elements must always be clearly defined in advance and included within the agreement, as they may affect both pricing and usage rights.

All collaborations involving my image, voice or personal presence are subject to a usage agreement, including clearly defined duration, platforms and territories. Any extension beyond the agreed terms will require prior approval and may incur additional fees.

In selected cases, I am open to collaborations where product is included as part of the compensation, provided it is relevant to my work and agreed upon by both parties.
However, product loans are not accepted as a form of payment under any circumstances.

Additional Terms & Considerations

Get In Touch

If you feel your project could be a good fit, send me a few details through the form below. I’ll review it carefully and get back to you as soon as possible.

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